Beer Business Daily: Island Brands Expands CRUSH Portfolio in Southeast

Beer Business Daily: Island Brands Expands CRUSH Portfolio in Southeast

South Carolina-based bev alc brand, Island Brands, has recently given its high octane FMB line, Crush, a new makeover and is now rolling that updated look as well as a new line extension with new distribution in Florida, Georgia, South Carolina and North Carolina. Indeed, in addition to Crush Tropical Punch and Crush Lime Margarita, Island Brands is launching a new flavor in the southeast: Crush Strawberry Lemonade. All the flavors clock in at 10% ABV and are available year-round in the above states (plus Tennessee) in 16 oz. and 19.2 oz. cans in singles, 4-packs and 24-can cases at c-stores and off-premise locations.

 

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