BREWBOUND: Island Brands CRUSH Debuts in Tennessee with Tropical Punch and Lime Margarita Flavors
CHARLESTON, South Carolina – Answering consumer demand for moreoptions in the flavored malt beverage category, Island Brands USA announces the release of two all-new products:CRUSH Tropical Punch and CRUSH Lime Margarita. The beverages, which clock in at 10% ABV, are available year-round starting in Tennessee and expanding throughout Island Brands’ distribution footprint across the Southeast.
“Our wholesale partners were looking for a high-quality solution in this category, and our market research showed us that flavors of lime and tropical fruit punch are hugely popular in the Southeast,” said Island Brands’ CEO and Co-Founder Scott Hansen said. “We have new flavors in development now, but we can’t wait for customers to CRUSH these first two offerings.”