Charleston, SC. - Island brands are coming to shore with the beer you never thought was possible! Island brands are launching their next brand extension; Island Active. Island Active is an 88 calorie, 2.6 carbs, and 4.2% ABV super premium light beer in a ‘skinny’ can that will compete directly with other lower calorie offerings.
Since Island Coastal Lager (ICL) was launched, the Island team recognized an all clean alternative to corporate beer was missing in the market. “Island Brands are completely clean, and we believe they fill a gap in the market. As an innovative and disruptive lifestyle brand we are going head to head with ‘Corporate Beer’ with products millennial and GenZ consumers are demanding”, said Scott Hansen, co-founder of Island Coastal Lager.
“We like our chances with consumers who are demanding better products across all Consumer Packaged goods categories. Island Active is leading that charge in the premium light beer category with an all clean 88 calorie recipe that sets us apart from the big corporate beer offerings that have GMO and artificial ingredients,
said Brandon Perry, co-founder of Island Coastal Lager.
ICL has maintained their core central messaging, “#takeiteasy” and “#findyourisland”, to connect with consumers. The debut of a new brand has allowed the Island team to expand their messaging. Island Active’s call to action to consumers will be “#getactive”. “We wanted to provide a beer that consumers wouldn’t feel guilty to drink and can fit into anyone’s active lifestyle. Island Active’s brand position will allow us to expand our market and reach consumers in new segments.”, said Meghan Hansen, director of marketing for Island Coastal Lager.
This “better for you” product has allowed them to hone in on the health and wellness category. They have put major emphasis on event sponsorship to facilitate the launch. As well as introducing Island Active’s instagram account, which features their brand ambassador they call Team Active!
Island Active will be available in all major retail, C- store, and on premise locations starting February 2020.
About Island Brands Island Coastal Lager (ICL) is a super premium beer and lifestyle brand with current distribution in eight states and on the water with Carnival Cruise Lines. An American Super Premium Lager brewed with the highest quality ingredients containing no fillers or preservatives, ICL is an easy-drinking beer at just 4.5% ABV with a smooth, crisp finish. ICL is available on draft and in 12oz cans in both 6-packs and 12-packs and 16oz ‘tall boy’ format. ICL is poised to launch Island Active in January 2020 , an 88 calorie super premium light beer made with the highest quality ingredients and containing no fillers or preservatives. To learn more, visit the website at www.islandcoastallager.com and follow ICL on social media with the handles @islandcoastallager @islandactive @theislandvibetribe