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REASONS TO INVEST
• Island Brands is up over 95% in dollar sales and the #1 Fastest growing Lager Brand Family (top 10) in the Southeast
• Our growth, premium brand position, capacity and scale enables Island Brands to compete directly with multinational beer conglomerates
• The domestic beer market is worth $116 billion, while total beer consumption is up 10% in the Southeast region where Island Brands currently distributes
Island Brands are made for thrill seekers, outdoor enthusiasts, and beer drinkers everywhere. Whether you’re hitting the trail or riding the swell, a cold crisp Island is the perfect companion. Born on the coast, enjoyed wherever your next adventure takes you.
A START-UP BEER BRAND COMPETING WITH THE MOST FAMILIAR COMPANIES IN THE MARKET
The Island Brands’ story began on a rum soaked trip to Cuba, when founders Scott Hansen and Brandon Perry discovered that the country had low quality and very limited options when it came to beer. They set out on a mission to make better beer more accessible to Cuba, and they discovered, in their opinion, corporate beer brands are fleecing their customers with low quality ingredients, while maintaining a stranglehold on shelfspace and distribution worldwide. Brandon and Scott, both serial entrepreneurs, began working to perfect a recipe for an all-clean, easy-drinking beer and, after two years of recipe testing, Island Coastal Lager was born. The duo quickly realized they had created something very special that could compete with the biggest beer brands in the market. While there are still political obstacles that we face with getting the beer to Cuba, Island Brands has already flourished throughout the Southeastern US.
Our goal to bring better beer to Cuba hasn’t changed, but now we have an even bigger mission: to bring our all clean easy drinking beer brand family to the world.
Most consumers don’t realize mass-market beers are made with fillers and corner cutting ingredients, like corn and rice
In our view, the global beer business is dominated by corporate mega factory beer brands that have a stranglehold on shelf space and distribution. These brands typically sacrifice quality for shareholder profits and give little regard to what is in the beer they are pushing out. We are steadfast in our vision to bring better beer to the people and we need your help to fight against low quality factory beer.
85% of beer drinkers in the US consume cheaply-made mass-market lagers from corner cutting multinational corporate beer factories. The other 15% buy from local and national craft breweries that focus on micro trends and esoteric beer styles such as Sour Beers and Hazy IPAs. Because beer companies aren’t required to label all the ingredients they use, most corporate mass market beer is full of corner-cutting fillers, GMOs, preservatives, and junk you would not want to drink if you knew what you were consuming.
AN ALL-CLEAN, BETTER-FOR-YOU BEER TAKING MARKET SHARE FROM THE BIGGEST BRANDS IN THE BUSINESS
Our solution was to create a brand family and new sub vertical of all-clean, super-premium beer products. Island Brands has positioned itself as both an alternative to and direct competitor with major corporate brands. We brew our beers using only water, malted barley, yeast and hops and currently have two core flagship products in the market: Island Coastal Lager and Island Active.
Major week over week growth in 2020 and the #2 best trending lager beer brand in the Southeast
We are exporting to international markets, including the Bahamas and shipping to China with Costco International. Island Brands is also served fleetwide on Carnival Cruise lines, providing exposure to over 11 million passengers annually.
While some brands have leveled off, Island Brands continues to gain momentum week over week so far in 2020, achieving +125% growth in 26 weeks, +165% growth in 12 weeks and +182% growth in 4 weeks. All of our 2020 data is based off of our weekly gross sales.
WHAT WE DO
PREMIUM, HIGH-QUALITY, ALL-CLEAN, EASY DRINKING BEERS AT AN APPROACHABLE RETAIL PRICE
At Island Brands, we have created premium lager beers, with no fillers, GMOs, preservatives, or artificial flavors. Our two flagship products, Island Coastal Lager and Island Active, are made with only the finest 4 ingredients: malt, hops, yeast and water.
Island Coastal Lager® is a perfect year-round, every-day beer, made for easy drinking, brewed with only the freshest, highest quality ingredients and perfectly balanced with a smooth taste, light body and crisp mouthfeel. Island Active® is a crisp and clean premium light lager, with only 88 calories and 2.6 carbs, packaged in a slim can, perfect for the active lifestyle.
Both of our core flagship beers are available in 6 packs, 12 packs, 16oz “Tall boy” and on tap. Our beers are priced to be merchandised in the Domestic Super Premium section of big box and major grocery beer coolers.
THE BUSINESS MODEL
RETAIL FOCUSED LIFESTYLE BEER BRAND WITH EXPANDING DISTRIBUTION AND STRATEGIC DATA DRIVEN MARKETING
Our current distribution footprint is in the Southeastern United States, selling into major grocery, independent retailers, convenience stores, bars, restaurants, and venues, statewide in VA, NC, SC, TN, GA, AL, and FL. Island Brands also exports to the Bahamas, China, and fleetwide on Carnival Cruiselines.
As a retail-focused brand, we continue to experience high growth. Our pricing strategy puts us exactly where we want to be on the retail shelves, usually at the same price or lower than the Premium Domestic and Import beers we compete with.
HOW ARE WE DIFFERENT
DISRUPTING THE MARKET BY SPEARHEADING A NEW CATEGORY BETWEEN CORPORATE BEER AND LOCAL CRAFT BEER
Island Brands fills a void between corporate mega factory beer brands and craft beers. Our beers are super premium and made with only the finest ingredients, versus corporate beers that are filled with preservatives, artificial flavors, adjuncts and fillers. Our product fills the market gap for a high quality premium beer that competes head to head with major corporate brands.
As we continue to gain traction and increase month over month sales, we have no plans to slow down. In the next 6 months we will release 2 new products, Island Lemonada and Island Southern Peach, that target large sub-categories within the macro landscape with higher quality all-clean versions of easy drinking beers. In addition, we will be opening the first of many officially licensed taprooms.
MEET THE FOUNDERS
Co-Founder Brandon Perry is a serial entrepreneur, has founded, built and or successfully exited companies in the technology, finance, SaaS, marketing and consumer package goods verticals over his career.
Co-Founder Scott Hansen is a connector and innovator that has consistently brought value to partners and shareholders alike. A Citadel graduate, he has started and successfully exited companies in the healthcare, technology, and marketing verticals.
A TRAILBLAZING PREMIUM LIFESTYLE BEER COMPANY ON A MISSION TO BRING BETTER BEER TO THE WORLD
Island Brands USA is a rapidly expanding domestic super premium lifestyle beer brand. The brand family is well positioned to outpace its peers in major retail grocery chains throughout the Southeast. Island Brands have spearheaded an emerging "better for you" beer category, part of a larger "flight to quality" brand position that has already swept through the greater majority of CPG verticals. As a disruptive brand competing with the most familiar multibillion-dollar corporations in the industry, this is a true “David vs. Goliath” story that we are winning! Island Brands beers are not only filling an important gap in the market, but we are also hitting major milestones in the process, ranking as the #2 best trending Lager Brand Family in the top 15 of the segment with over 125% revenue growth.
Our mission is to bring our all-clean brand family and infectious lifestyle branding to the world. Help us spread good vibes and come along for the ride!